Action! It’s Bollywood Vs Hollywood for WED

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World Environment Day (WED) was celebrated around the world on June 5 and both Bollywood and Hollywood stars were among those who rallied their fans to take environmental friendly actions on this day – by Malaka Rodrigo

‘Save trees’, ‘Protect our Environment’ – these are some of the slogans we start hearing around the first week of June when the world celebrates World Environment Day (WED). But this time the United Nation’s Environment Program (UNEP) came up with a new way to convey the message.

“Hi Rahul, I bet I can get more people to join us on World Environment than you..”
“Ahh…. I don’t think so.. I’m one of the most respected actors of India after al.l”
“Ah…. So am I …and I have so much goodwill to share that I will plant a tree for each activity registered under my name.”
“Well, I will see each of your trees and will plant two.”

This was the dialogue between two Bollywood stars – Priyanka Chopra and Rahul Bose who headed an environmental campaign to urge their fans in India and around the world to take action on World Environment Day. ‘Plant a Forest’ was the theme of the challenge.

The WED challenge set up by these Bollywood stars is simple. There are many environmental activities we all can do individually or as a community- from choosing public transport to travel, turning off additional lights, recycling or even tree planting. These individual actions, when multiplied, can make an exponential difference to the planet.

To make their favourite actor win the challenge, the fans have to register their Environmental Activity under either Priyanka or Rahul on the UNEP WED Challenge website. When they log into www.wedchallenge.org/india  it first prompts them to choose their most loved idol and then register their activities.

This year’s theme is “FORESTS: Nature at your service” and going forward with this idea both Rahul and Priyanka promised to plant a forest for each registered activity to increase the tree cover and most importantly look after the trees. More action by their fans will make this forest bigger.

Hollywood stars Don Cheadle (Ocean’s Eleven) and Brazilian model Gisele Bundchen too have taken up the challenge. Bollywood has in fact challenged Hollywood in World Environment Day activities.

“Hey Don.. Hey Giselle.. Now we get more people to join us on World Environment Day than both of you”.
This was typically a challenge by a hero in a Hindi movie, but it was for a good cause.

“Help Bollywood to beat Hollywood to plant a huge forest to make the world a healthier place” that was Rahul’s plea to his fans.

Visit http://www.unep.org/wed/A-Z/ to get some of the ideas on environmental actions. The final results of the challenge will be released soon, so keep an eye on the UNEP website www.UNEP.org/WED

Published on SundayTimes youth section – MirrorMagazine on 12.06.2011 http://www.sundaytimes.lk/110612/Magazine/sundaytimesmagazine_02.html

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